A comprehensive resource guide for any dentist or dental manager looking to grow their organization.

About the Author - Ian McNickle, MBA


Ian McNickleIan is serial entrepreneur, and is currently a Co-Founder and Partner at WEO Media, a 4X award winning “Best of Class” dental marketing firm. Under his leadership WEO Media has grown quickly to become one of the most widely respected dental marketing firms in North America, and has garnered an impressive list of industry endorsements and awards. Ian is also a Partner and President at The DSO Project, a national consultancy advising dentists on how to start, develop, scale and successfully exit their DSO.

Ian is a nationally recognized marketer, author, consultant, and speaker. He lectures all over North America at major dental conferences, study clubs, private events, and conducts numerous seminars and webinars. His teaching style breaks down the complexities of dental marketing and practice growth in an easy to understand approach that the non-marketer can comprehend and implement. He has written dozens of articles on various aspects of digital marketing for publications such as Dental Economics, Dental Products Report, Orthodontic Practice US, Implant Practice US, Endodontic Practice US, Dental Sleep Practice US, The Progressive Dentist, and many others.

In addition, he was named a Top CE Leader by Dentistry Today for 2019. To schedule Ian to speak at your event, please fill out the Book a Speaker form.

Ian has a BS in Mechanical Engineering from Washington State University where he was also a graduate of the University Honors Program. Go COUGS!! In addition, he graduated Cum Laude with an MBA from the University of Washington.
“As the worldwide leader in dental implant innovation and manufacturing, Nobel Biocare has always sought to align ourselves with industry leaders who can add value to our customers. I’ve known Ian personally for many years and have been very impressed with his knowledge and ability to help our doctors develop and implement marketing strategies that work. I’m excited he’s putting some of his knowledge into print so we’ll certainly be recommending this book to our valued doctor customers.”

-Tom Olsen, President and General Manager
Nobel Biocare North America


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