Mastering Practice Growth by Ian McNickle

A comprehensive resource guide for any dentist or dental manager looking to grow their organization.


Whether you have one location, or ten locations and want to grow much larger, this book has a lot to offer everyone.

Mastering Practice Growth covers a wide variety of topics and offers plenty of specific tips and best practices so readers can immediately take and implement the knowledge to build their practice.

During the research for this book, the author researched over 100 companies in an attempt to find the best companies in each category.
>>Discover our Recommended Resources

A wealth of Resources to grow your practice



Mastering Practice Growth contains a combination of practical "how to" instructions, as well as detailed overviews for industry leading companies who can really move the needle in your dental practice or group. This book comes highly recommended from industry leaders so please take time to study this book, and explore the recommended resources to grow your practice.

Ian McNickle Speaking at ADA

About the Author Ian McNickle, MBA


Ian is widely considered a dental industry Key Opinion Leader for dental marketing and practice growth, and was named a 2019 Top CE Leader by Dentistry Today. He is a serial entrepreneur and is currently a Partner at WEO Media, and a Partner & President at The DSO Project.

“As the worldwide leader in dental implant innovation and manufacturing, Nobel Biocare has always sought to align ourselves with industry leaders who can add value to our customers. I’ve known Ian personally for many years and have been very impressed with his knowledge and ability to help our doctors develop and implement marketing strategies that work. I’m excited he’s putting some of his knowledge into print so we’ll certainly be recommending this book to our valued doctor customers.”

-Tom Olsen, President and General Manager
Nobel Biocare North America


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